Blue Cross Blue Shield
Health & Wellness Awareness
Social / Activation / PR
We're here to make America happier and healthier, one small step at a time. Fearless Nation is a social video / activation / PR campaign designed to deliver easy and surprising ways you can live a healthier lifestyle.Here you could add a nice little description about your project, talk a little about the client briefing and explain some of the design decisions you made while working on this piece. There’s no need to write too much copy, make it nice short and snappy.
Most people don’t know that indoor environments are 5x more polluted than outdoors. To demonstrate this, we created the world’s most unnecessary new product: bottled and branded fresh air.
Despite global epidemics of diseases such as diabetes, heart disease, etc, senior citizens are still avoiding going to the doctor for their annual checkup. So we brought their annual checkup to where they are going: the grocery store. We created the first grocery cart with built in technology that gives users a full diagnosis of their health state.
We took over a candy shop for a day and changed the price of candy from dollars and cents to physical activity, to teach the public about balancing calories with physical activity.
Most people don’t know that there is a link between gum disease and heart disease. So we took over a crossfit gym for a day and added a surprising station: flossing.
We all know stress is bad for your health. So what can we do about it? We brought in future Hall-of-Fame linebacker Lance Briggs to teach kids the science behind how Power Poses can help give you confidence.
Allergy rates are higher than ever before. Surprisingly, playing in the dirt and mud can strengthen immune systems and prevent allergies. So we took a group of kids and let them go hog wild on a rainy day.