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Kingsford Charcoal

CLIENT

Kingsford Charcoal


ROLE

Brand / Retail Campaign


MEDIUMS

Brand TV, print, digital, social


We created a campaign that celebrates that which makes Kingsford different—from the product benefits to the grit, smoke, and primal fire that comes from charcoal grilling.

Youtube Dynamic

Preroll

On YouTube, we found a way to connect with users in a customized way. We created dozens of preroll videos that would be served up based on the user’s search terms. Here’s just a few examples.

Search Results: Fishing

Search Results: Cars

:06 YouTube Dynamic Video – Search Results: Recipes

Facebook Canvas


On Facebook, we created a Canvas that simulates the experience of opening a grill. Once the user is inside, they're served all kinds of grilling inspiration, tips, and recipes. Users can then purchase product through the Canvas.

Backyard

All-Stars

We partnered with MLB to create a digital activation encouraging families to pass along grilling and baseball to the next generation. This activation allows users to upload video of them grilling and playing baseball in their backyards, and we provide color commentary from one of several hall-of-fame baseball announcers.