Air Freshener for Men

To launch Archer’s first-ever air fresheners for men, we created a series of scratch-and-sniff posters, one for each bold new scent (distillery, hunting lodge & European sports car). The illustrations pay homage to hyper-masculine spy movies of the 60's and 70's.

  • For Archer Air Superiority
  • Selected Communication Arts Annual, Lürzer’s Archive
  • Medium In-Store Poster Campaign