Air Freshener for Men
To launch Archer’s first-ever air fresheners for men, we created a series of scratch-and-sniff posters, one for each bold new scent (distillery, hunting lodge & European sports car). The illustrations pay homage to hyper-masculine spy movies of the 60's and 70's.
- For Archer Air Superiority
- Selected Communication Arts Annual, Lürzer’s Archive
- Medium In-Store Poster Campaign