ASSIGNMENT
Energy companies face deep public skepticism, and the conversation around energy was racing toward technology. Chevron needed a global campaign that showed the care behind the company, for people, communities and the planet.
IDEA
Only humans can bring compassion, empathy, creativity and integrity to a problem, and those qualities are what will solve the world’s biggest challenges. The campaign put the people behind the energy front and center.
MY ROLE
I created the original concept, then led a large team that brought it to life in markets around the world. Over several years, I evolved the campaign while protecting what made it work.
RESULTS
Chevron’s global brand campaign for 2020 and 2021, running in every market where Chevron operates.
The campaign was adapted and utilized across mediums in every market in the world.
