CHALLENGE
Every year, $1 trillion of fresh food goes from farms to landfills. That’s a third of the world’s food lost to an inefficient global supply chain. Intel had the AI technology to help fix it, but the story was buried in specs and processor names.
IDEA
Show it, don’t tell it. Organic Intelligence is a digital platform that runs on real-time data from Intel partner Nature Fresh Farms. It turns terabytes of sensor data into immersive visualizations, from hourly water use and daily crop yields to every package that leaves the facility. For the first time, people could compare AI-powered farming with conventional farming, live.
DATA
Farm to shelf in 24–48 hours instead of 4–10 days. Up to 10x the yield per acre. Up to 90% less water. Packing time down from 45 seconds to 8 per box.
ROLE
I brought the platform design to life, then built the launch campaign and the case study around it.
RESULT
Launched April 2024 across Intel’s social channels, newsroom and customer stories. The launch film earned 125K+ views on Intel’s X account alone, and the work got press coverage in Canadian tech media. Entered at Cannes Lions. The platform is still live today at orgintelligence.ai.
